We understand the reasons why you might resist building a website for on of your business: “I’m not tech-savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech-savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
Check this out… 81% of people research a business or service on the internet before making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website. We’re not statisticians, but we can see that there’s a glaring disconnect here.
Why You Need a Website No Matter Your Industry.
1. Having a website will attract new customers to your business and make you more money.
Your website is your number one marketing asset because we live in a digital age. People spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
We like this stat so much, we’re mentioning it twice: 81% of people research a business or service online before making a purchase decision. If you don’t have a website, you have no chance of capturing a share of this market.
Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
Websites help you convert more of your existing referrals because most people still do their research and stack you against your competitors.
2. Add instant credibility to your business simply by having a website.
The 21st-century consumer is skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.
First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business.
A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
3. It’s not as hard, or as expensive, as you think.
You don’t need to be tech-savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you.
It can be very cost-effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your priority.
Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write off.
4. Having a website will end up saving you time.
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.
5. Position yourself and stay in control of your brand.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.
The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your positive testimonials.
Avoid 5 common mistakes in Website Design
- Don’t Be Too Flashy
Flash animation certainly has its place in website design – but it’s typically not on the home page of your small business Web design.
Customers arrive at your website expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flash wisely – and sparingly – in your professional Web design.
- Don’t Strain the Eye.
Keeping website design simple can save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that’s sans-serif and proven to be readable.
The background is another area of concern for professional Web design.
Using patterned backgrounds or placing colored type against a black background may cause users to seek someone else’s more pleasing website design.
- Don’t Make it Difficult.
The use of navigation in professional Web design is akin to the use of GPS on a road trip. Use it wisely and visitors will arrive at the desired destination – and even enjoy themselves along the way.
Resist the urge to get too creative with this aspect of your small business Web design – a clean navigation panel is a user’s best resource.
When you hide website design navigation in fancy flash animation or images, your customers will get lost – and lose interest.
- Don’t Waste Time.
When your website design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download.
In the time it takes for your website design to load, your customer may very well decide it’s not worth the wait.
Try not to forget the people using dial-up or mobile Internet connection. Use the graphics and images that are necessary for your small business Web design and save the rest for your portfolio.
- Don’t Overdo It.
Everyone has come across a small business Web design that seems to include everything but the proverbial kitchen sink. Cluttered website design overwhelms your site’s visitors and can make your business appear unprofessional.
A disorganized website design tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail.
Your website design will become the “face” of your business, so you’ll need a professional Web design that not only turns customers’ heads but also keeps them interested. Follow the simple guidelines of small business Web design and you’ll see the beauty in more positive visitor experience.