Your website is the most important marketing tool you have. It’s the hub of your inbound marketing strategy and it’s the number one thing your prospects want to explore before making a purchase.
Now that most businesses understand the value of inbound marketing, business websites overall are getting better.
They’re faster, sleeker, mobile-friendly, and more useful — which is great for the consumer, but makes the job of a marketer that much harder.
In this environment, we’re all forced to step our game up if we want to stand out from our competitors, which leads us to the inevitable project all modern businesses will face at one point or another — a website redesign.
The cost of a website redesign in Nairobi can vary tremendously from as low as a Kes. 5000 if you do it yourself to Kes. 10ks for an advanced, custom-built website.
Since businesses often have no idea how much they should pay for a website redesign and what to expect for their money, we’ve decided to answer that question once and for all.
Not sure if you actually need a website redesign? Submit your site for the chance to appear on our upcoming live website critique, Website Throwdown, and we’ll tear apart your design, UX, content, and more!
The Cost of Doing Your Own Website Redesign
The building or redesigning a website yourself is the cheapest option.
The real cost of doing a website redesign yourself is the time and hassle required. Generally speaking, the less money you spend, the more time and hassle you can expect to deal with to get the site how you want it — and it still won’t be exactly how you want it because custom work requires the ability to code.
New startups with limited budgets will have to start small. ThemeForest offers tons of affordable website themes (especially for WordPress) to choose from that usually cost around $30 to $100.
Functionality, performance, and ease-of-use from those themes vary widely. Be sure to look for a theme that’s received a lot of positive reviews, has a strong track record, and allows you to make edits without any technical skill.
Another popular option is the Genesis Framework by StudioPress. The Genesis Framework is essentially the back-end of your website that you install on WordPress, allowing you to create content and edit the visual features of your theme with ease. Once you’ve installed the framework, you’ll install a theme, which is basically the aesthetic design of your website.
Their framework is a huge step up from the average, lower-priced theme on the market. Their themes look great, they’re mobile-friendly, optimized for search engines, and easy to use. Take a look at their themes here — a lot of them will look familiar because tons of websites use them. The framework + theme ranges from kes. 10,000 to kes. 13,000.